In the wave of modern oral care, electric toothbrushes have quickly occupied the market with their efficient and convenient characteristics, becoming a part of many people's daily lives. However, behind the booming development of the electric toothbrush industry, some trends may pose potential risks to consumer oral health. Today, I will explain in detail the four major trends in the electric toothbrush industry, reminding everyone to be vigilant when purchasing electric toothbrushes and avoid products that may cause problems such as tooth injury and bleeding. While pursuing advanced technology, we should also maintain sensitivity to industry trends to ensure that our oral health receives the best care.
Industry trend 1: Internet celebrity trend.
In recent years, the culture of internet celebrities has become popular, and many brands have used them for promotion. However, many consumers are blindly following the trend and may fall into the misconception of dental care. Because everyone's oral condition is different, and recommendations from internet celebrities do not necessarily apply to everyone, blind purchasing may significantly increase the risk of tooth damage.
Industry trend 2: Lack of professionalism is currently a common problem in the vast majority of the electric toothbrush market.
Many brands are either cross-border brands or randomly launched electric toothbrushes to expand their revenue range. They lack professional knowledge and only label their products for sale, unable to provide consumers with truly professional oral care.
Industry trend 3: The types of electric toothbrushes are being confused.
Electric toothbrushes are mainly divided into vibrating, rotating, and sonic types. Among them, the vibration frequency and vibration angle of vibration and rotary electric toothbrushes are too large, such as brands such as Lai * and O *. Although their cleaning effect is still acceptable, they require high oral tolerance because their vibration frequency usually exceeds 45000 times per minute and the vibration angle exceeds 60 degrees (while dentists recommend a range of 3-9 degrees). This actually far exceeds the actual need for plaque cleaning, as well as the load that teeth and gums can bear. Therefore, long-term use can easily lead to chronic wear and damage to enamel. For the majority of Chinese people, dentists generally recommend prioritizing the use of sonic electric toothbrushes, such as brands such as F * and * * P, to achieve a dual balance between cleaning effectiveness and tooth protection.
Industry trend 4: Focus on appearance rather than research and development, resulting in poor quality.
Last year, a senior executive from a well-known brand publicly stated, "Whether it's an electric toothbrush or a dental flosser or other oral care products, just focus on appearance design and marketing, research and product experience are not important!" Many brands have also followed suit, making their appearance designs flashy and attracting attention through crazy marketing advertisements, but have hardly invested in research and development. In order to reduce costs, they have gradually lowered their quality experience in recent years through promotional measures and price competition.
In today's booming electric toothbrush market, consumers often face the dilemma of choosing from a wide variety of products. At the same time, the continuous changes in the industry also require us to be cautious about the development trend of this oral care tool. In order to help everyone choose the electric toothbrush that suits them more wisely, we have specially selected five high-quality products. While pursuing excellent oral hygiene, it is crucial to approach product performance and authentic results rationally.
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Industry trends of electric toothbrushes
2024-07-17 17:27Source: Zhihu